When was the last time you thought about your pillows? If your answer is "a long time ago" or "never," don't worry; you are not alone! We advise many customers who, when thinking about their sleep gear, primarily focus on their mattresses. Mattresses get a lot of attention, and for good reason. Your mattress is the largest and most important financial investment you will make for your sleep. But when it comes to your sleep quality, your pillows are almost as important as your mattress.
If you sleep on a worn-out pillow and scrunch and fold it every night to make it comfortable, it's a sign that it's time for an update. Even if your pillow isn't old and lumpy, it may not be the best choice for your comfort and spinal support.

Why Your Pillow Is Important
A good sleeping position is the key to healthy sleep during the night and waking up without pain and stiffness the next morning. Your pillow should support you for a healthy sleeping position. What does this position look like? An upright body, from the knees and hips, through the spine to the chest, shoulders, head, and neck.
If your neck and shoulders are not adequately supported or are supported at an angle that causes twisting, bending, or buckling, this puts your spine and your entire body in an unhealthy position, leading to tension and discomfort in the neck, shoulders, and back, as well as insomnia.
"As with your mattress, both comfort and support are important when choosing the right pillow. The best pillow for you is one on which you can comfortably rest your head, that supports your head, neck, and shoulders, and is tailored to you in conjunction with your mattress."
There are several factors that play a role in choosing a pillow.
When is it time to replace your pillow?
As a general rule, pillows should be replaced after 18 months. Memory foam pillows typically last longer, up to three years. Natural pillows tend to last longer than synthetic pillows. And unfortunately, more expensive pillows do actually last longer than cheaper ones. If you are using a pillow that is five or six years old, you are not getting the support you need - and you are not sleeping as comfortably as you could.
"It may seem like a short lifespan, but think about this: Your pillow is used for an average of about 7-8 hours per night - that's more than 2,500 hours a year! Like your mattress, your pillow is also an investment in quality sleep that reflects in your health."
If you are not sure whether your pillow still has life in it or not, you can perform some simple tests:
First, remove the pillowcase and examine your pillow. Does it have sweat stains? Is it torn? Does it have an odor? These are all signs of a pillow that needs to be replaced. Pillows collect dead skin cells, mold, mildew, and dust mites (as well as their droppings). Over time, up to half of a pillow's weight can be attributed to these small unwelcome organisms, which can trigger allergies, impair breathing during sleep, and emit odors that make it difficult to get a good night's sleep.
If your pillow passes the sight and smell test, it's time to move on to the fold test:
Fold your pillow in half. If it just lies there folded and does not spring back to its original shape, it is a dead pillow (and unfortunately, we do not mean dead organisms inside). For pillows with natural filling, you can perform this test over your arm. Does your pillow hang down over your outstretched arm? Then it is a pillow that has exhausted its lifespan.
Fold synthetic cushions in half and weigh down the top with a weight - a sneaker works well. Remove the weight, and if your cushion does not spring back to its original shape, it is time for a replacement.
Guide to Pillow Selection
Choosing a pillow is a very individual process. When it comes to selecting the right pillow, there really isn't one pillow size, one shape, or one material that fits everyone. The best way to find the right pillow for you is to determine your individual criteria - using the following six elements as a guide - and then follow your instinct, which will tell you what feels the most comfortable and carefree for you.
1. Filling/Fiber
down
Synthetic down and polyester filling
To want
Cotton
Latex
2. Weight of the filling
Down and synthetic pillows are a lighter choice, while memory foam and latex tend to be heavier. The weight of your pillow is a matter of personal preference. If you like to reshape and move your pillow while resting, a lighter pillow may be the better choice.
3. Quality of the filling
With every type of pillow, quality is crucial for comfort, support, and durability - and it is also reflected in the price. Once you have decided on your pillow filling, choose the highest quality pillow that your budget allows. Remember that you will spend thousands of hours on it over the entire lifespan of the pillow.
4. Size
5. Fabric
Use natural, breathable fabrics as covers for your pillows. Pillow covers under pillowcases extend the life of the pillow and protect it from stains and sweat. Decorative pillows look great on the bed but should be removed before sleeping.
6. Chemistry
Synthetic materials such as memory foam and polyester are produced through chemical processes, and many pillows undergo antimicrobial treatments. Learn about the chemistry that has gone into the production of your pillow, be prepared to invest in a well-made product, and consider your own allergies and chemical sensitivities when choosing a type of pillow.
Does the sleeping position play a role in choosing a pillow?
The answer is: YES. There are general guidelines that align the sleeping position with the type of pillow, but there are no fixed and simple rules. Why? Because almost all of us change our sleeping position throughout the night. You may be a side sleeper who also spends some time on their back during the night. The same applies to the stomach sleeper who occasionally switches to one side. You are looking for a pillow that supports you in all your sleeping positions and does not hinder you.
That means, here are some general guidelines:
Side sleepers may need a firmer pillow and one of the thicker pillows. Look for a pillow that is as thick as the distance between your ear and your shoulder joint.
Stomach sleepers usually need a soft pillow - or even no pillow - under their head. A pillow under your stomach and pelvis can help prevent back pain.
Back sleepers may need a flatter pillow to keep their head and neck aligned. We recommend a softer pillow. However, if you experience neck pain and sleep on your back, you should look for a pillow that offers additional support but is still as soft as is comfortable for you.
Does your mattress play a role in your pillow choice?
Another YES. If you use a firm mattress, then a softer pillow may be better because the pillow lies on a firm surface and needs to adjust to the pressure of the weight of your head in your starting sleeping position. If you had a softer mattress, then a firmer pillow may be better to keep your head and neck in the right position.
"Don't ignore your pillow! It is such an important element of your sleep environment, and having the right one under your head can lead to more comfortable, restful nights. And if you still can't decide, just try the pillow I sleep on!"